About — NCK

Brand visual & motion for fintech, Web3 and global brands. 为金融科技、Web3 与全球品牌做品牌视觉与动态设计。

I'm Nick Chen (NCK), a brand visual and motion designer with ten-plus years across brand visuals, motion and product visuals for fintech, Web3 and global brands. Most recently Lead Visual Designer at Gate.io (2025 to 2026); before that CG Director at SPES and 3D & Motion Designer at Binance. 我是 Nick Chen(NCK),品牌视觉与动态设计师,十余年品牌视觉、动效与产品视觉经验,服务金融科技、Web3 与全球品牌。最近一份全职是 Gate.io Lead Visual Designer(2025 至 2026);此前任 SPES CG 导演、Binance 3D 与动效设计师。

In-house, the work was turning requirements from product, marketing and ops into design, keeping one visual system coherent across global markets, and running reviews so quality survived the schedule. I also build the pipeline: AI video tooling integrated into production, most recently AI films directed and produced for MEXC. 在团队内部,日常是把产品、市场与运营的需求拆解为设计任务,让同一套视觉系统在各个全球市场保持一致,并通过评审让质量扛得住排期。我也搭制作管线:把 AI 视频工具整合进流程,最近的例子是为 MEXC 执导并制作的 AI 影片。

Available for full-time, contract, freelance and retainer work: brand and campaign visuals, motion and product storytelling, AI production. 目前接受全职、合约、自由合作与长期 retainer:品牌与营销视觉、动态与产品叙事、AI 制作。

Email me发邮件联系
Brand & Campaign 品牌与营销视觉 Key Visual · Identity · Social & Launch Assets 主视觉 · 识别 · 社媒与发布物料
Motion & CG 动态与 CG After Effects · Cinema 4D · 3D Mapping
Product Visual 产品视觉 Screen Design · Light / Dark · Motion Spec 界面视觉 · 明暗模式 · 动效规范
AI Production AI 制作 Kling 2.0 · Seedance 2.0 · GPT Image · Lovart
Creative Direction 创意指导 Brand / Visual · Production · Delivery 品牌视觉 · 制作统筹 · 项目交付
Systems 设计系统 Components · Tier Systems · Visual Consistency 组件 · 等级体系 · 跨市场一致性
Web3 Crypto Campaigns · Token Launch · NFT Visual 加密营销 · Token 发布 · NFT 视觉
Design Tools 设计工具 Figma · Photoshop · Illustrator

Experience经历

2012 — NOW
GATE.IO Lead Visual Designer — 2025 / 2026 · Global Lead Visual Designer — 2025 / 2026 · Global
SPES 神鸦社鼓 CG Director — 2024 / 2025 · Shanghai CG 导演 — 2024 / 2025 · 上海
BINANCE 币安 3D & Motion Designer — 2022 / 2023 · Global 3D 与动效设计师 — 2022 / 2023 · Global
SPES 神鸦社鼓 Art Director · Shanghai 艺术指导 · 上海
RIOT CREATIVE Senior Motion Designer — 2014 / 2018 · Singapore 资深动效设计师 — 2014 / 2018 · 新加坡
KURECHII Game Designer & Animator — 2012 / 2014 · Malaysia 游戏设计与动画 — 2012 / 2014 · 马来西亚