2017 — 2026
Gate.io — Campaign SeriesGate.io — 运营动效系列
MOTION / GATEWeekly, not once. An exchange ships campaigns on a schedule, which means the motion has to be a template with room in it rather than a one-off idea. These are the recurring formats — a competition promo, a brand spot, a banner loop, an ad tryout, a long-form onboarding guide — all built on the same grammar so a new campaign is a swap, not a rebuild. 是每周,不是一次。交易所的运营是按排期发的,这意味着动效必须是一套留有余地的模板,而不是一个一次性的点子。这里是那些反复出现的格式 — 竞赛宣传、品牌短片、Banner 循环、广告尝试、长版上手教程 — 全部建立在同一套语法上,新一期活动是替换,而不是重做。


Also in this series. ASEAN Summit 2018 opening animation — eleven nations connect across a map until the lines resolve into the summit logo (Art Direction: Nick Chen, at Riot Creative). Watch on Behance ↗. 同系列。2018 东盟峰会开幕动画 — 十一国在地图上逐一连线,最终收束为峰会主标(艺术指导:Nick Chen,Riot Creative 期间作品)。观看:Behance ↗。