Case 12 — Brand / Logo Motion

Brand Motion — Selected Stings 品牌动效 — Logo 动画精选

Years年份

2017 — 2026

Role角色

Brand & Motion — Independent

品牌与动效 — 独立完成

Brands品牌

Gate.io · ANTA · LIGHTDART · ASEAN Summit

Tools工具

After Effects · Cinema 4D

A logo is a brand's shortest film. Selected stings across a decade — a sports giant's mark igniting in red, a campus sprint brand striking like lightning, a summit emblem assembling from eleven nations — plus the running campaign series for Gate.io, where the same discipline has to hold up weekly instead of once. Two seconds to say everything. Logo 是品牌最短的一部电影。十年间的片头精选 — 运动巨头的标志在红光中点燃、校园竞速品牌如闪电劈落、峰会徽标由十一国汇聚成形 — 再加上 Gate.io 的常态化运营系列,同一套功夫要每周扛一次,而不是一次。两秒钟,说完所有事。

ANTA — final sting, v4B安踏 — 定稿版本 v4B
Iterations — v1 / v2 / v3 / v4, glow & timing studies迭代对比 — v1 / v2 / v3 / v4,光效与节奏推敲
LIGHTDART 闪电镖 — campus sports brand sting, 2s闪电镖 — 校园运动品牌片头,2 秒
Product spin — v1, clean pass产品旋转 — v1 版本

Gate.io — Campaign SeriesGate.io — 运营动效系列

MOTION / GATE

Weekly, not once. An exchange ships campaigns on a schedule, which means the motion has to be a template with room in it rather than a one-off idea. These are the recurring formats — a competition promo, a brand spot, a banner loop, an ad tryout, a long-form onboarding guide — all built on the same grammar so a new campaign is a swap, not a rebuild. 是每周,不是一次。交易所的运营是按排期发的,这意味着动效必须是一套留有余地的模板,而不是一个一次性的点子。这里是那些反复出现的格式 — 竞赛宣传、品牌短片、Banner 循环、广告尝试、长版上手教程 — 全部建立在同一套语法上,新一期活动是替换,而不是重做。

Trading competition promo — 6s loop交易竞赛宣传 — 6 秒循环
Brand spot — 8s品牌短片 — 8 秒
Banner KV loop & CeFi ad tryoutBanner 主视觉循环 与 CeFi 广告尝试
Gate Booster — TikTok onboarding guide, 40sGate Booster — TikTok 上手教程,40 秒
Earn rank UI
Cloud backup UI
Product visuals — Earn rank & cloud backup产品视觉 — 收益排行与云端备份

Also in this series. ASEAN Summit 2018 opening animation — eleven nations connect across a map until the lines resolve into the summit logo (Art Direction: Nick Chen, at Riot Creative). Watch on Behance ↗. 同系列。2018 东盟峰会开幕动画 — 十一国在地图上逐一连线,最终收束为峰会主标(艺术指导:Nick Chen,Riot Creative 期间作品)。观看:Behance ↗

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