Case 11 — Supers / Text Motion

adidas RAPIDMOVE ADV — Supers & Text Motion adidas RAPIDMOVE ADV — 字卡动效

Year年份

2025

Client / Studio客户 / 制作

adidas · SPES Shanghai

adidas · SPES 神鸦社鼓

Role角色

Supers & Text Motion — SPES

字卡与文字动效 — SPES

Deliverables产出

Supers System · 16:9 & 9:16

字卡系统 · 横竖版适配

Supers and text motion for the RAPIDMOVE ADV 2 launch films — "+78% stability" and every tech claim choreographed to hit with the product beats, typeset and animated across 16:9 and 9:16 cuts. The numbers land exactly when the shoe does. 为 RAPIDMOVE ADV 2 发布片打造的字卡与文字动效 — 「稳定 +78%」等技术卖点与产品镜头逐拍咬合,横竖两版分别排布与动画。数字落地的瞬间,正是鞋落地的瞬间。

RAPIDMOVE ADV 2 — launch film 16:9, supers by NCK · sound onRAPIDMOVE ADV 2 — 发布片横版,字卡动效 by NCK · 建议开声
9:16 launch cut — supers re-choreographed for vertical竖版发布片 — 字卡为竖屏重新编排
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