Case 05 — Product Visual / Physical Card

Gate Card VIP — Visual Design Gate Card VIP — 视觉设计

Year年份

2025 — 2026

Client客户

Gate.io — in-house

Gate.io — 在职主导

Role角色

3D & Product Visual

3D 与产品视觉

Scope范围

Card Object · Level System · In-app · Film

卡片物件 · 等级体系 · 应用内 · 影片

A VIP tier lives in a database; a card lives in a hand. This project turns Gate’s VIP identity into a physical object — a brushed-metal, NFC-enabled card — and then builds everything the object needs to exist as a product: a level system, the renders, the in-app pre-order flow and the launch film. Digital rank, made tangible. VIP 等级活在数据库里;卡片活在手里。这个项目把 Gate 的 VIP 身份做成一件实体物品 — 一张拉丝金属、支持 NFC 的卡 — 然后为这件物品补齐作为产品存在所需的一切:等级体系、渲染、应用内预订流程与发布影片。把数字等级,做成摸得到的东西。

The card, lit inside a panel vault — key visual in motion卡片在暗格金库中亮起 — 主视觉动态

Background — Why a Physical Card项目背景 — 为什么要做实体卡

CARD / 01

Everything a crypto VIP owns is invisible — balances, rates, privileges, all of it numbers on a screen. The card exists to give that status a body: something with weight, temperature and a brushed-metal grain, that taps to prove who you are. The design premise follows from the object’s job: no printed numbers, no marketing copy on the face — just the mark, lit from within, and the word VIP where a signature would be. The rest is told by material. 一个加密 VIP 拥有的一切都是看不见的 — 余额、费率、权益,全是屏幕上的数字。这张卡的存在,是给这份身份一个身体:有重量、有温度、有拉丝金属肌理的东西,轻触一下就能证明你是谁。设计前提由物品的职责推出:卡面不印数字、不放营销文案 — 只有从内部亮起的标记,和签名位上那个词 VIP。其余的交给材质去说。

Card render, panel vault
Card render, curtain vignette
Stills — two staging studies, rendered at 2880px静帧 — 两种布景推敲,2880px 渲染

The Concept — Light Is the Luxury设计理念 — 光才是那个奢侈品

CARD / 02

The card never moves fast. Everything expensive in the frame is the lighting rig: a single warm key light travelling across brushed metal, surroundings kept a stop darker than the subject, and a specular edge that reads as engraving. The scene studies test the same object against different rooms — a panel vault, a curtain of shadow, a dune of black sand — and in every room the rule holds: the card is the only thing allowed to shine. 卡片从不快速移动。画面里所有昂贵的东西都在打光上:一束暖调主光扫过拉丝金属、环境永远比主体暗一档、一条读起来像雕刻的高光边。场景推敲把同一件物品放进不同的房间 — 暗格金库、阴影幕布、黑沙丘 — 每个房间里规则不变:只允许卡片发光。

Card on black sand dune
Scene studies — black dune still & the rock-face film场景推敲 — 黑沙丘静帧 与 岩壁影片

The Level System等级体系

CARD / 03
Card level color system
One die line, four material families — rank told by finish, not by print同一张刀版,四个材质族 — 等级由工艺表达,而非印刷

Rank as material, not as label. Every tier shares the same die line and the same face layout; what changes is the finish — from silver through blue steel and porcelain white down to matte black. That keeps the family readable at a glance across sixteen tiers, keeps production a parameter change rather than a redesign, and quietly imports a rule the luxury world has always used: the higher the rank, the darker and quieter the object. 等级是材质,不是标签。每一级共享同一张刀版、同一套版面;变化的只有工艺 — 从银、蓝钢、瓷白一路降到哑光黑。这让十六个等级在一眼之内仍是同一个家族,让生产是改参数而不是重新设计,也悄悄引入了奢侈品世界一直遵守的规则:等级越高,物件越暗、越安静。

Silver edition — composited with the live page UI to verify contrast survives银版 — 与线上页面 UI 合成,验证对比度扛得住

In Product — Pre-order & NFC落到产品里 — 预订与 NFC

CARD / 04
“Ultra Slim, InfinitePower” — in-app product page, pre-order & add-card flow「Ultra Slim, InfinitePower」— 应用内产品页,预订与添加卡片流程
NFC stack — the tap momentNFC 卡组 — 轻触的那一刻
VIP rights page with card hero, direction A
VIP rights page with card hero, direction B
The card fronting the VIP rights page — two stagings of the same table卡片坐镇 VIP 权益页 — 同一张权益表的两种布景

The object sells the page. In the app, the card carries the whole product pitch in one render and four words; below it, the flow is deliberately boring — pre-order, add card, done. On the web, the same object fronts the rights table, and both stagings keep the table itself untouched: users come to read numbers, and the lighting gets out of the way the moment the table starts. 让物件替页面开口。在 App 里,一张渲染图加四个词就完成了整个产品陈述;它下面的流程刻意无聊 — 预订、添加、完成。在 Web 端,同一件物品坐镇权益表之上,两种布景都不动表格本身:用户是来读数字的,表格一开始,灯光就退场。

The Film发布影片

CARD / 05
“Your Gateway to Crypto Success” — launch walkthrough, 11s「Your Gateway to Crypto Success」— 发布演示,11 秒

Scope, honestly. Card manufacturing, pricing and program rules are owned by Gate’s product and business teams; my part is the product visual — the card object and its material system, 3D and scene direction, the in-app visual layer and the launch film. The identity this card belongs to is documented in Gate VIP — Medieval Nobility. 关于范围,说实话。制卡工艺、定价与权益规则归 Gate 的产品与业务团队;我负责的是产品视觉 — 卡片物件与材质体系、3D 与场景指导、应用内视觉层与发布影片。这张卡所属的识别体系,见 Gate VIP — 中世纪贵族

Next Case 下一个案例 Gate VIP — Nobility Series Visual Design → Gate VIP — 贵族系列视觉设计 →