Case 11 — OOH / Creative & Art Direction

KOLON MOVE ALPHA — Naked-Eye 3D 可隆 MOVE ALPHA — 裸眼 3D 大片

Year年份

2024

Client / Agency客户 / 代理

KOLON SPORT · SPES Shanghai

可隆 · SPES 神鸦社鼓

Role角色

Creative & Art Direction, CG Supervision

创意与美术总监、制作指导

Placement投放

Sanlitun Beijing · 3D Billboard

北京三里屯 · 裸眼 3D 大屏

A naked-eye 3D billboard for the MOVE ALPHA hiking shoe — a giant shoe suspended over the crowd, TPU arrows and product details breaking through the screen with wind and tornado force. Nature's momentum, engineered. 为 MOVE ALPHA 徒步鞋打造的裸眼 3D 户外大片 — 巨鞋悬于人群之上,TPU 箭头与产品细节挟风暴之势破屏而出。自然动量,精密呈现。

Naked-eye 3D billboard — Sanlitun, Beijing裸眼 3D 大屏 — 北京三里屯
On site — the shoe breaking out over Sanlitun, storefront ident现场实拍 — 巨鞋破屏于三里屯上空,门店标识亮起

Coverage. Featured on 数英 DIGITALING ↗. 报道。项目收录于 数英 DIGITALING ↗。

Client KOLON SPORT 可隆 · Creative agency SPES 神鸦社鼓 · Art director & CG supervisor Nick Chen · CG production AGE CREATIVE客户 KOLON SPORT 可隆 · 创意代理 SPES 神鸦社鼓 · 美术总监、制作指导 Nick Chen · CG 制作 AGE CREATIVE

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