Case 06 — Luxury / Social Content

RADO & Watches and Wonders — Luxury Social RADO 与 Watches and Wonders — 奢侈品社媒

Year年份

2025

Engagement合作方式

Freelance, via agency

独立合作，经代理公司

Role角色

Social Design & Motion

社媒设计与动效

Accounts账号

@rado · @watchesandwonders

Social content for Swiss watchmaker RADO and for Watches and Wonders Geneva, made as a freelance designer through an agency: 12 published Instagram posts across two accounts, 67 slides, plus ambassador films for the RADO Anatom. Every carousel is designed twice: slide by slide, and as one tile in the profile grid. 以独立设计师身份、经代理公司为瑞士制表品牌 RADO 和日内瓦钟表展 Watches and Wonders 制作的社媒内容：两个账号共 12 条已发布的 Instagram 贴文、67 张轮播图，以及 RADO Anatom 的品牌大使影片。每条轮播都要设计两次：逐张的叙事，和它在主页网格里的那一格。

Grid view主页网格

01

Selected posts from both accounts, laid out the way they sit side by side on a profile. Click a tile to jump to the full post.两个账号的精选贴文，按它们在主页上并排出现的方式排列。点任意一格跳到完整贴文。

@radoInstagram · 8 posts shownInstagram · 展示 8 条
Profile主页 ↗
RADO on wrist, clay courtOn wrist · 3 RADO clay courtClay · 3 RADO hard courtHard court · 3 RADO grass courtKey visuals · 4 RADO Anatom, Ji Chang WookAnatom · 3 RADO Anatom, Tan JianciAnatom · Post RADO Anatom film, Ji Chang WookAnatom · Film RADO Anatom reel, Tan JianciAnatom · Reel
13slides in 4 tennis carousels, Jul 2025. Plus Anatom ambassador content.张，4 条网球系列轮播，2025 年 7 月。另有 Anatom 大使内容。
@watchesandwondersInstagram · 8 posts shownInstagram · 展示 8 条
Profile主页 ↗
Conceptual WatchesConceptual Watches · 6 Jewelry WatchesJewelry Watches · 6 Watches of RecordsWatches of Records · 5 Ornamental StonesOrnamental Stones · 6 High ComplicationsHigh Complications · 6 Metiers d'ArtMétiers d’Art · 11 The Integrated BraceletIntegrated Bracelet · 7 Summer SelectionSummer Selection · 7
54slides in 8 editorial carousels, Aug to Nov 2025.张，8 条专题轮播，2025 年 8 月至 11 月。

RADO

02 · @rado

40 years of RADO × Tennis: one campaign film, then the same worlds re-cut as carousels, one court surface per post. Followed by ambassador content for the Anatom.RADO × 网球 40 周年：一支主片，再把同一套场景拆成轮播，每条贴文对应一种场地。之后是 Anatom 的品牌大使内容。

RADO × Tennis, 40 years — campaign filmRADO × 网球 40 周年 — 主片

Ji Chang Wook — lifestyle池昌旭 — 生活方式

@rado · Anatom · Carousel, 3 slides (still, film, still)轮播 3 张（静帧、影片、静帧）
RADO Anatom, Ji Chang Wook
RADO Anatom high-tech ceramic

Anatom — ambassadorsAnatom — 品牌大使

@rado · Reel, post, film, cover · sound onReel、贴文、影片、封面 · 建议开声
Tan Jianci — reel, 9:16檀健次 — Reel，9:16
RADO Anatom, Tan Jianci
Tan Jianci — collab post檀健次 — 联名贴文
Ji Chang Wook — film, 4:5池昌旭 — 影片，4:5
RADO Anatom, Ji Chang Wook
Ji Chang Wook — collab cover池昌旭 — 联名封面

Watches and Wonders

03 · @watchesandwonders

Editorial carousels for the Geneva watch fair’s own channel. Each topic gets its own layout system, so eight posts read as eight covers in the grid.日内瓦钟表展官方账号的专题轮播。每个主题有自己的一套版式，所以 8 条贴文在网格里读起来像 8 个封面。

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