Case 01 — AIGC Creative Film · MEXC Deep Liquidity Series 01 / 03

MEXC Deep Liquidity 01
— AIGC Creative Film
MEXC Deep Liquidity 01
— AIGC 流动性创意短片

Year年份

2026

Client客户

MEXC

Role角色

AIGC Creative Direction & Production

AIGC 创意指导与制作

Series系列

01 of 03

三条影片之一

MEXC wanted one thing on screen: their liquidity is deep enough that a very large order goes through without moving the price. Three films carry it — this is the first. MEXC 只要屏幕上讲清一件事:他们的流动性足够深,一笔巨额订单进来也不会造成明显波动。三条影片承载它 — 这是第一条。

Deep Liquidity, Smooth Execution.

MEXC LIQUIDITY / 01

The Brief原始需求

This is the script and visual direction the client arrived with. A near-future city built from candlesticks and order books, and a $1,000,000 armoured truck that drives straight through and reaches its destination on schedule — depth shown as a road that never blocks. 这是需求方最初提供的脚本和视觉方向。一座由 K 线和订单簿搭成的近未来城市,一辆写着 $1,000,000 的运钞车从中驶过,全程畅通、准时抵达 — 用一条永不堵塞的路来表现盘口的承载力。

Client reference board
Brief reference — supplied with the script需求方参考 — 随脚本提供
MEXC LIQUIDITY / 02

The Reinterpretation拆解与重塑

Extract the core message, then propose a second way to express it: a high-end financial banquet hall full of finance people, where one expensive glass of champagne — tagged discreetly at the stem, $1,000,000 — stands in for the large order. The whole room manufactures liquidity obstruction, and the MEXC butler moves through it fluidly, arrives on time and completes the order without spilling a drop. 提取核心信息,提供另一版内容表现方案:一间金融高档宴会厅,往来的都是金融社交人士,用一杯昂贵的香槟和杯脚上克制低调的标签「$1,000,000」比作大单。整个空间都在制造「流动阻碍」,而 MEXC 管家在充满障碍的路上行云流水、准时、一滴不洒地送到客人手里,完成订单。

Why this way: the surface of the champagne is a visible measuring instrument, so the audience feels whether there was turbulence without having to read an order book. And the composure of a ballroom sits far closer to MEXC’s brand tone than sirens and an armoured truck. 为什么这么改:香槟液面本身就是一把看得见的量尺,观众不用看懂盘口,也能感知「到底有没有波动」。而宴会厅的从容气质,比警灯与运钞车更贴近 MEXC 想要的品牌调性。

Storyboard — ballroom sequence
Storyboard — the proposed direction分镜 — 提案方向
Client reactions to the second script
Client reactions to the second script需求方对第二版方案的反馈
MEXC LIQUIDITY / 03

Look Development视觉调性

Candlelight pushes every frame into amber, which reads as period drama rather than exchange. Three passes pull the warmth down and give MEXC blue somewhere real to live. 烛光把每一格都推向琥珀色,读起来是时代剧,不是交易所。三步调色压低暖调,并给品牌蓝找到真实存在的落点。

Environment reference
Environment reference场景参考
Three-step grade
Grade — three passes调色 — 三步
MEXC LIQUIDITY / 04

Character角色设定

The client required the same recurring actor. His original styling reads relaxed, so to match this film’s tone I rebuilt the look: in a high-end banquet hall the grooming and wardrobe have to rise with the room, while the character’s own features stay recognisable. Brand marks are hidden throughout the styling — elegant, restrained. 需求方要求沿用固定演员。由于原版演员本身调性偏向轻松,为了符合本次片子的调性,我将其「造型重塑」— 在高档宴会厅里,妆造必须同步提升,同时保留原本角色的特征。造型上也藏了很多品牌符号,优雅克制。

Character restyle
Restyle — face held, everything else rebuilt重塑 — 保留脸,其余重建
MEXC LIQUIDITY / 05

Asset Build素材准备

Continuity is the failure mode of generative film, so nothing is generated shot-first. Every prop, room angle and character heading is locked as an asset before a single shot is assembled. 连续性是生成式影片最容易崩的地方,所以没有任何镜头是先拍再说。每一件道具、每一个房间角度、每一个角色朝向,都先锁成素材,再开始拼镜头。

Production graph
Production graph制作图谱
MEXC LIQUIDITY / 06

Trial & Error — Rerolling Is Still Unavoidable试错 · 抽卡仍是不可避免的过程

(Don’t be naive — AI does not one-click this.)(真别天真以为 AI 真可以一键生成)

Filed as behind-the-scenes rather than thrown away. 就当成「幕后花絮」了,别浪费。

Discarded takes废弃镜头
MEXC LIQUIDITY / 07

The Film成片

Final cut — 47s最终成片 — 47 秒

Proposition, copy and end frame are MEXC’s. Mine is the reinterpretation, art direction, character design, the AIGC pipeline and the cut. 产品主张、文案与品牌落版属于 MEXC。我负责重塑方向、美术指导、角色设定、AIGC 流程与剪辑。

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